creative cartwheel

crē·ā·tiv kärt·wēl · noun

the moment strategy lands with clarity.

Hi, I’m Misty, Creative Strategist and Designer.
I remind brands who they’re for, then create visuals that make their value unmistakable, so their customers know why it’s worth choosing.

strategy in practice

A vacation postcard featuring Dreams Macao Beach in Punta Cana, with images of the beach, a pool, and resort lobby. Text says 'Wish you were here!'.

Hyatt: Amazing Agent Celebration Turning resort brands into an experience travel advisors could feel, and sell

Open magazine spread featuring text on enrollment foundations, images of people, and a colorful cover with graffiti art and the title 'PLAYBOOK'.

The Collective A playbook that turns enrollment
into a system anyone can follow

Close-up of a printed report or infographic titled "The Challenge" with statistics about underrepresented storytellers in the film industry, featuring photographs of filming equipment and a person on set.

Urbanfest 360 Repositioning a local festival
as an investment sponsors can’t ignore

A woman with curly black hair wearing a pink sweater and black pants, smiling, sitting on a yellow chair, with jewelry on her wrist, against a gray background.

let’s connect · verb

the first step toward a brand people actually get.