Moodboard with 1960s beach photos, a retro motel sign, and the event color palette

Hyatt Inclusive Collection

Creative Strategy • Concept Development • Visual System Design • Production Design

formerly AMR Collection ‍ ‍

Amazing Agent celebrates AMR Collection’s top 100 travel advisors. I created Beach Blanket Bingo, a 1960s beach-party concept carried from the first invitation to every on-site moment at Dreams Macao in the Dominican Republic. The result was playful, premium, and made to be shared.

An event identity that turned top advisors into brand advocates

challenge

Make the event feel exclusive for the top 100 advisors while building buzz for Dreams Macao, a brand-new resort, through their own word of mouth. It had to hold up across multiple days and be easy for internal teams to execute.

insight

Many advisors grew up with Beach Blanket Bingo. Instead of a traditional luxury event, I used that shared nostalgia to evoke fun, freedom, and vacation, so advisors could feel the destination, not just learn about it.

Colorful lanyards with black hooks hanging on a black metal stand, with a blurred indoor background. The lanyards are red, pink, green, and purple, with white text that reads 'You're Amazing' and a small star icon.
A woman stands next to a white vintage convertible car surrounded by a group of people, with some taking photos or videos, outside a building with a sign that reads "Cosmic Lanes & Arcade." The woman has blonde hair and wears an off-shoulder dress, smiling and pointing as others in the crowd look on.
A group of people dancing outdoors near a vintage car, with a modern building in the background. They are dressed in colorful summer clothing and high-heeled shoes.
A black flyer with gold and white text displaying a smoothie menu with various flavors and add-on options, alongside promotional health supplement products such as protein powders and energy bars.

The Collective

Three women smiling and posing for a photo at the beach. The woman on the left is wearing a yellow polka dot bikini, white cover-up, sunglasses, and holding a phone. The woman in the middle is wearing a colorful floral dress, headband, and sunglasses. The woman on the right is dressed in a red and navy gingham dress, red headband, and sunglasses. There is a large orange sign with the words "You're an Amaz-ing" partially visible on the right side, and palm trees with a blue sky and ocean in the background.
Three women smiling outdoors at a beach or tropical setting, wearing floral headbands and sunglasses, with thatched umbrellas in the background.

Beach BBQ. Advisors showed up in vintage beachwear and became part of the theme, not just guests at it.

the experience

Every touchpoint told the same story, from arrival through departure.

A group of people at a conference or event, with a woman in the foreground making a peace sign and wearing a name tag that says "Sandy Patzkon". Several people are seated at a table with laptops, and the background features a bar area with bottles and glasses.

Arrival. A live band, dancers, tropical drinks, and branded tees. Advisors were on vacation before they even checked in.

A group of people dressed in colorful, retro-style clothing are dancing on a stage with a black backdrop.
Group of women smiling and taking a selfie at an event, wearing black t-shirts with the words 'WHAT ANAZ IN' and pink lanyards.

General session. A Beach Blanket Bingo montage and a Beach Boys-inspired performance built the energy, then carried it into resort presentations told as stories, not sales pitches.

Postcards and brochures showcasing Dreaming Macao Beach Punta Cana, featuring images of water slides, beaches, and resorts in Punta Cana, Dominican Republic.

execution

One concept, carried everywhere: invitations, name badges, environmental graphics, a conference presentation template, and 1960s-inspired postcards advisors could mail from the resort to clients, friends, and family, turning recognition into word-of-mouth promotion.

impact

Dreams Macao was brand new, and this event put it on the map. The top 100 advisors became its first ambassadors, sharing the experience with their clients and networks. That early awareness helped fuel the success of the resort’s future events.

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